PHASE 1 - DESIGN BRIEF 

In order to design your business the perfect logo design that targets the correct market and broadcast the right message, I need to grasp a strong understanding of your business and its audience. To do this at the start of the project I will send you a questionnaire, which has been designed to find out as much as possible about your business and target audience. Based on your responses I will create a list of objectives that need to be met by the logo design, and agree on this with you before proceeding further. This list of objectives forms the design brief, which will be used as a foundation for the decisions made during the design phase.


PHASE 2 - STYLE GUIDE / REFERENCE IMAGES

I will pull together images that I feel might be in the direction you’ like to take the project. Create a style guide to get a general feel of the project so we are moving in the right direction from the very beginning. One of the most important parts of any design process is research and discovery. This is where I will research and study your company, its history and competition, as well as the groups and individuals you aim to target. This research ensures I know your business inside out, so I’m able to design a logo that represents the uniqueness of the business or product. The research phase is also an opportunity to discover potential ideas which could be used as inspiration during the ideas generation phase.


PHASE 3 - Concept SKETCHES

I will start with some rough sketches to explore some layout options.


PHASE 4 - REFINED PENCILS

One of the most important parts of my design process is the refined pencils. This ensures that my inks will be


PHASE 5 - Presentation of you design

Once designs are ready to present, I will create a PDF document which will display the logo designs created, with images of the designs in real life examples, along with supporting notes explaining the decisions made. I only present designs which I am confident in, and will give you my opinion on which I believe will be most suitable for your business. I will leave the final choice to you, and if you feel the design could be improved or modified to better meet the objectives, changes will be made where necessary.


PHASE 6 - DELIVERING YOUR ART FILES

Once the designs are completed, and we are both happy with the final design work, I will prepare your new logo files for use on web and print. I will also prepare a logo usage document to help you make the most of your new logo as your business grows, and if at any point you need help with your logo files I’ll be available to help and support you ongoing.